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When I looked at Online Shopping - Social Feedback on Clothing - Patent Application - PRIOR ART REQUEST, the first thing I thought of was people on Facebook linking to Amazon or other store pages so that their friends could provide feedback. It seems like just about any social network could be potentially used for this purpose. So if some examples of that use could be tracked down and documented, it seems to me that would count as prior art.

If people are doing something a patent claims with general tools, does that count as prior art?

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Dots not Lines

You can think of Prior Art loosely as all of the information that has been made available to the public in any form before a given date that might be relevant to a patent's claims of originality.

The cleanest prior art is citeable and a date can be established for when it was available to the public.

Citable

Some examples of citable prior art:

The (electronic) form which gets filled out by Ask Patents looks something like this:

In addition a submission is made by Ask Patents which enumerates elements which are present in a piece of prior art listed in the form without drawing any conclusions.

Another way to think about it is we are submitting dots not lines. The examiner needs to connect the dots himself or herself and form an opinion about whether the submission constitutes prior art for the patent claims in question. Arguments are difficult to get through the AIA pre-grant submission process used by Ask Patents to submit prior art to the USPTO for specific applications.

Hypothetical users doing something on Facebook (even if...of course they do that) starts to look more like an obviousness argument.

It is better for us to find and cite the reference and let the examiner make his or her evaluation.

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